Poco’s Bold Move: Website Closure and Upcoming Poco X7 Series Launch
In a move to strengthen its digital presence and streamline operations, Poco announced in October 2024 that it would discontinue its dedicated website, po.co, starting January 1, 2025. This strategic decision marks Poco's integration into Xiaomi's ecosystem, allowing customers to access all Xiaomi and Poco products through a unified platform.
This shift not only simplifies the user experience but also takes advantage of Xiaomi’s extensive global reach and robust infrastructure, ensuring better support and product availability for Poco enthusiasts worldwide.
Introducing the Poco X7 Series: Launching January 9, 2025
Kicking off this new era, Poco is set to launch the highly anticipated Poco X7 and Poco X7 Pro on January 9, 2025. These smartphones promise cutting-edge features and exceptional performance, solidifying Poco’s reputation for delivering value-packed devices.
Poco X7 Specifications
The Poco X7 is built for users seeking power, style, and affordability.
Display: A 6.67-inch AMOLED screen with a 1.5K resolution (2712×1220 pixels) and a 120Hz refresh rate for smooth visuals, protected by Corning Gorilla Glass 7i.
Processor: Powered by the MediaTek Dimensity 7300 Ultra chipset, ensuring seamless multitasking and gaming.
Memory and Storage: Offers up to 12GB of RAM and 512GB of internal storage, catering to heavy users.
Camera System:
Rear: A 50MP main sensor with Optical Image Stabilization (OIS), an 8MP ultra-wide lens, and a 2MP macro camera.
Front: A 20MP selfie camera for sharp, vibrant photos.
Battery: A robust 5,110mAh battery with 45W fast charging support to keep you powered throughout the day.
Poco X7 Pro Specifications
The Poco X7 Pro takes things up a notch, offering enhanced features for tech enthusiasts.
Display: The same 6.67-inch AMOLED display but with HDR10+ support and an impressive peak brightness of 3,200 nits, ensuring vibrant visuals even in direct sunlight.
Processor: Equipped with the MediaTek Dimensity 8400 Ultra chipset for superior performance.
Memory and Storage: Available in 8GB/256GB and 12GB/512GB configurations, accommodating different user needs.
Camera System:
Rear: A 50MP main sensor with OIS and Electronic Image Stabilization (EIS), capable of recording 4K 60FPS videos, paired with an 8MP ultra-wide lens.
Front: A 20MP selfie camera for crystal-clear photos.
Battery: A massive 6,000mAh battery with 90W wired fast charging, minimizing downtime.
Operating System
Both models will run on Xiaomi’s HyperOS 2.0, offering a seamless, intuitive, and efficient user experience.
Why This Move Benefits Poco Fans
By integrating with Xiaomi’s digital platform, Poco ensures:
One-Stop Shopping: Access to both Xiaomi and Poco products on a single platform.
Enhanced Support: A unified customer service system for all products.
Global Availability: Leveraging Xiaomi’s extensive distribution network for better product access.
Final Thoughts
The launch of the Poco X7 series marks a new chapter for the brand, emphasizing innovation, performance, and customer convenience. With the added support of Xiaomi’s ecosystem, Poco is poised to elevate its offerings, catering to a global audience with ease.
Don’t miss the launch on January 9, 2025. Stay tuned for updates and visit Xiaomi’s official website for all Poco-related news and purchases.
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